Case Study: MacLanders.ca - Web Design

The Client

MacLanders, an RCIC-IRB certified Canadian Immigration consultancy, is headquartered in British Columbia. Leveraging years of expertise in international education, Lora is now launching her own agency to offer legal guidance to individuals aspiring to move to Canada.

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The Task

Lora shared a post on LinkedIn about starting her own company. We connected, and she entrusted me with building her digital home.

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The Service

To assist Lora in starting her business, we provided a comprehensive suite of services, which included:

1. Web Design & Development:
   • Creation of a visually appealing and user-friendly website tailored to her brand.
   • Incorporation of a Mandarin landing page to cater to a broader audience.
   • Integration of a blog to share updates, articles, engage with her audience, and improve SEO.
   • Connection with Calendly to streamline appointment scheduling and client interactions.
2. Graphic Design:
   Logo Editing and stitching home video
3. Email with Personal Domain:
   Setting up a professional email address using her personal domain to enhance brand credibility and communication.
4. Connect to Search Engines:
   Optimization of her website to ensure it is easily discoverable on major search engines, improving visibility and traffic.
5. Training:
   Providing detailed training sessions to familiarize Lora with the tools and processes, empowering her to manage and grow her online presence effectively.

The Result

The outcome was a sophisticated, fully functional website that significantly elevated MacLanders’ online presence.

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Key features included:

• Visually appealing design that attracted visitors
• User-friendly interface facilitating smooth navigation
• Mandarin landing page broadening the consultancy’s reach
• Integrated blog enhancing client engagement
• Streamlined appointment scheduling system improving operational efficiency
• Professional email domain boosting brand credibility

Optimized for search engines, MacLanders' website saw an increase in organic traffic, making it easier for potential clients to discover and connect with her services.

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Conclusion

In conclusion, the collaborative effort created a strong digital foundation for MacLanders.ca, positioning the consultancy for sustained growth and success. This project highlights the importance of a professional online presence in today’s digital age. With comprehensive training, Lora is now equipped to manage her online assets confidently, ensuring continuous engagement with her audience. This success underscores our commitment to delivering tailored, high-quality web design and development services for our clients.

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